New Advertising Campaign Tells Distributed Energy Story Through 100 years of Tribal History

Wednesday, July 19, 2017 10:00 am EDT



Kevin Yates, President, Siemens Energy Management, U.S.

Our latest installment of Siemens Ingenuity for Life advertising campaign launched Wednesday, highlighting how Siemens microgrid software is helping a 100-year-old Native American Reservation embrace renewable technology, reduce operating costs, and improve overall reliability. Through a series of videos and print ads, the campaign features members of the Northern California Blue Lake tribe talking about Siemens technology, how it’s helped improve the lives of residents, and secured the community’s future. Ultimately, the campaign focuses on Siemens’ efforts around decentralized, or “on-site,” energy systems that help customers generate, manage, monitor, store and finance their own power. 

The story of Blue Lake Rancheria told through this campaign is a powerful and personal look into the challenges facing energy systems across the U.S. Aging power infrastructure, demand peaks and cyber or weather-related threats are causing organizations to re-think how they control, generate, distribute and regulate power. As demonstrated at Blue Lake, Siemens’ technology can help customers take control of their energy with technology from many Divisions across the company– from power generation assets, intelligent storage, smart distribution to data-driven services and financing. The campaign brings the opportunities and benefits of “on-site” power to the forefront of the national conversation.

Mirroring the company’s strategy around digitalization, you can see the ads starting Wednesday, July 19 on prominent digital media platforms including CNN, TIME and The Atlantic.



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